Independent strategist, researcher, and innovation consultant
My Expertise
I’ve worked with leading consumer brands to identify opportunity spaces, better understand their customers, and ideate and validate new business ideas.
Specialties
Consumer Interviews
Focus Groups
Trends Research
Surveys
Brainstorm Facilitation
Innovation Strategy
Competitor Research
Analytics & Data
I'm an experienced market researcher and innovation strategist with a deep curiosity about consumers - their habits, desires, motivations, pain points - and how companies can develop new offerings to meet their needs in radically better ways. I have a robust toolkit of qual and quant research methods to surface relevant insights, combined with the strategic know-how to make the findings actionable for my clients.
References
“Erin is a rockstar. Deep in intellect, razor-sharp in analysis, and fearless in candor. Even better, is Erin as a person. Kind. Committed. Wise. I could not recommend her more highly.”
— David Kidder, CEO, Bionic
“Erin brings the left and right brain; the money, the magic; quant and qual; primary and secondary. Erin helps teams and leaders hold multiple possibilities at once—and does the sharpened-pencil thinking to help prioritize the best and right places to start. She makes me, my team, and my ideas better and sharper every time.”
— Leslie Bradshaw, Executive In Residence, Mach49
Get in touch
Interested in collaborating? Email work@erinanderson.me or click below.