Data Analyst
Quant and Qual Researcher
Consultant
My Expertise
I’ve worked with leading consumer and B2B companies to understand their customers, improve their offerings, and derisk strategic decisions.
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Rigorous analysis of behavioral, retail, and financial data and creation of strategic reports and dashboards. Includes trend forecasting, investment strategy, competitive benchmarking, and customer segmentation
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Design and execution of survey programs, including attitudes & usage, brand diagnostics, concept testing, and product optimization. Incorporates advanced analytical techniques such as conjoint, MaxDiff, and TURF
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Focus groups, IDIs, and mobile ethnographies to understand customer behavior, discover strategic opportunities, and refine products and creative assets
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Research-backed strategies for growth, brand positioning, competitive differentiation, and process refinement
Tools & Methods
Qual
Focus groups
IDIs
Mobile ethnography
Stakeholder interviews
Quant
Survey tools (Qualtrics, SurveyMonkey, etc.)
Programming (R, SQL, SAS)
Data visualization (Tableau)
Syndicated data (Circana)
References
“Erin brought strategic thinking, rigor and integrity to any interaction, whether a client conversation or an internal challenge within the agency.
I’d highly recommend working with Erin - she will make you think more and look better!”
— Chris Aukett, Managing Partner & Co-Owner, The Big Picture
“Erin has an exceptional ability to extract signal from noise. She synthesizes complex quantitative and qualitative data with ease, identifying insights others miss and translating them into clear, actionable recommendations.”
— Leslie Bradshaw, Strategic Growth Officer/GTM Lead
Get in touch
Interested in collaborating? Email work@erinanderson.me or click below.