The ask: help a Fortune 500 beverage company roll out sustainable alternatives to plastic bottles across its portfolio

Methodology: mobile ethnography and in-depth interviews

Outcomes:

• Prioritization of packaging formats for development

• Recommendations on which brands and products to put in which formats

• Playbook of packaging “must-haves” to meet consumer needs

The ask: help a portfolio of leading protein supplement brands optimize and validate new brand and product directions

Methodology: surveys, concept testing, conjoint analysis, MaxDiff

Outcomes:

• Prioritization and pipeline for new flavors and product formats

• Optimized pack copy (ingredients, names, and claims)

• Go/no-go recommendations for new concepts

The ask: help a startup luxury cookie company understand its customer base to unlock stalled growth

Methodology: customer survey, focus groups, product trial, video diaries

Outcomes:

• Customer segmentation, occasions, and need states

• Brand, product, and business model audit

• Target customer personas